Asda Distribution have a huge responsibility to make sure that their customers are served on time and with products that are as fresh as possible. O.R. helps Asda overcome one of their biggest challenges of getting products from manufacturers to depots as quickly as possible. The Distribution team’s analysis proved that investment in higher capacity delivery vehicles would reduce the overall costs associated with this challenge and save the company £10 million that could then be re-invested into reducing prices for customers.
Video courtesy of the O.R. Society.
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